Iniciamos Sesiones Divergentes

Durante más de dos décadas, he dedicado mi vida a facilitar y enseñar cómo liderar sesiones de innovación y resolución creativa de problemas en equipo.

Uno de los desafíos más persistentes a los que siempre nos hemos enfrentado, ha sido romper las inercias psicológicas e intelectuales de los clientes o “dueños del problema”, incentivándoles a estar genuinamente abiertos a nuevas perspectivas, a atreverse a explorar opciones más disruptivas y, finalmente, a descubrir soluciones que de otro modo permanecerían ocultas.

La verdadera innovación, es decir, la creación de novedades aplicadas que agregan valor y diferenciación requiere una búsqueda inicial de lo nuevo, seguida de la viabilidad. No al contrario, ya que ese enfoque simplemente no funciona. Es posible construir viabilidad a partir de conceptos nuevos y radicales, pero no se puede generar novedad a partir de ideas que de primeras encajan perfectamente en nuestros marcos operativos existentes.

Ya decía Einstein que “Si una idea nueva no parece absurda de primeras, no hay ninguna esperanza para ella”. Es tremendamente difícil encontrar soluciones dentro de los mismos marcos conceptuales que originaron los problemas. Se necesita un verdadero pensamiento divergente, lo que comúnmente llamamos “pensar fuera de la caja”.

Una estrategia que muchos hemos empleado para superar estas barreras es invitar a las sesiones a personas completamente ajenas al problema o desafío en cuestión. Gente disruptiva por naturaleza, que a menudo proporcionan pistas inesperadas que, dentro de un proceso adecuado, conducen a los anhelados “breakthroughts”

Hasta que descubrimos que existen personas que son realmente divergentes por naturaleza. Son las personas con discapacidad intelectual.

 Estas personas tienen una forma diferente de ver el mundo, carecen de esas inercias intelectuales que nos limitan en las primeras fases de la invención, y se expresan sin filtros, y además normalmente con una carga emotiva superior. Podemos decir que, para estas fases iniciales en los procesos de innovación, realmente están sobre-capacitados.

Con esta idea en mente, decidimos poner a prueba el concepto de manera empírica.

Para ellos hemos contado con la inestimable ayuda de Esment, una fundación que, desde hace casi 60 años, ayuda a las personas con discapacidad intelectual, (o personas con necesidad de apoyo, como les gusta que les llamemos) para aplicar los procesos creativos colaborativos (principalmente de Synectics), en equipos donde incorporamos a personas con discapacidad intelectual. Además, tenemos el privilegio de contar con sus instalaciones de Casa Esment en Mallorca, un sitio mágico y único para dejar volar la imaginación … y aterrizarla después.

Las pruebas reales, con clientes reales enfrentando problemas para los cuales no habían encontrado solución por medios tradicionales, han sido extraordinarias. No solo se superaron nuestras expectativas y objetivos, sino que también emergieron beneficios inesperados, al menos para mí.

Nos hemos dado cuenta de que, con una preparación adecuada, tanto del “dueño del problema”, como de las personas con necesidad de apoyo, y también del facilitador que debe adaptarse al caso, en sesiones de tan sólo media jornada, podemos encontrar soluciones disruptivas a problemas complejos, en las que estas personas “divergentes” son clave para abrirnos la mente, y también para crear un ambiente mucho ¡más creativo!

Los beneficios se disparan para todos:

El dueño de problema se va con una solución nueva a su reto, cumpliendo además con sus objetivos sociales de integración.

Las personas con discapacidad se integran en actividades de alto valor añadido de las organizaciones, como son sus procesos de innovación. Aportan nuevas perspectivas, se sienten útiles, fortalecen su autoestima… y por supuesto, generan nuevas fuentes de ingreso.

Todos los participantes disfrutan de una experiencia transformadora, derribando mitos y prejuicios, apreciando el valor práctico de la diversidad y la inclusión real. El aprendizaje humano es sencillamente brutal.

Divergente es ante todo Diver-Gentes. Es diversidad e inclusión en su máxima expresión. Es la contribución de divergencia a las organizaciones de todo tipo, es descubrimiento … y además es ¡super divertido!!!!

Estamos estableciendo acuerdos con todas las organizaciones (fundaciones, asociaciones, institutos, etc.) que trabajan con personas con discapacidad intelectual y ofrecemos este servicio a todas las empresas y entidades que buscan soluciones radicales a sus desafíos, apoyándoles también en alcanzar sus objetivos de diversidad e inclusión.

Si te identificas con esta causa, no dudes en contactar con Utopya Innovation for Good o conmigo directamente: borja.baturone@utopyainnovation.com , https://www.linkedin.com/in/borjabaturone/

Borja Baturone


Venture Director/Project Manager

Job Announcement: Venture Director/Project Manager

Ready to lead the transformation to a better future with greater impact? At Utopya Innovation for Good, we are looking for a Director/Project Manager who is passionate about creating positive social and environmental change. This role is key to piloting our impact ventures projects from inception through to becoming independent ventures. If you are characterized by your entrepreneurial spirit and ability to navigate complex environments, we are looking for you.

About Us: At Utopya Innovation for Good, we merge innovation with different disciplines (technology, engineering, humanities...) to drive projects that promote a positive impact on society and the environment. Our approach focuses on the triple impact: Profit, People, Planet, with the goal of building a better and more sustainable future, as well as leading a paradigm shift on what a company should mean in the future.

Your Role:

  • You will lead impactful projects from conception to launch as standalone companies.
  • You will be primarily responsible for moving the venture(s) under your responsibility forward, from the initial conceptualization phases, through the design and validation of the different elements of the business model, the selection of personnel, to the final launch as an independent company.
  • You will be responsible for planning, budget tracking, and reporting, ensuring that each phase of the project is executed to perfection.
  • You will foster a collaborative and high-performance work environment, actively participating in strategy development and key decision making for Utopya's growth.
  • You will join a highly dynamic team, driven by a Purpose and Values that are at the core of everything we do.

We are looking for:

  • Professionals with a university degree in management, administration or related areas, with 5-10 years of experience in project management.
  • Experts in project management: planning, budget tracking, reporting and team coordination are competencies in which you excel.
  • Strong knowledge of the design and validation of new business models, following agile methodologies such as Lean Startup.
  • Experience in the area of impact ventures (social, environmental and economic).
  • Experience in securing funding for startups is a plus.
  • Natural born leaders with excellent communication skills and ability to work in multidisciplinary environments.
  • Fluency in English and Spanish is a must; French is a plus.

We offer you:

  • The opportunity to join an early stage very special organization, working hand in hand with the founding partners, and be part of an exciting journey towards creating new triple impact business models.
  • A role where your leadership and team building skills will have a direct impact on the success of our companies, acting as an intra-entrepreneur within Utopya.
  • Support in your professional development towards senior leadership roles in a dynamic and collaborative environment, where innovation and creativity are the basis of everything.
  • Joining a new organization aware of its role in society, with a mission to actively contribute to a better world, and driven by strong values and purpose.

What is it like to work with us? At Utopya, our mission is fueled by more than two decades of experience in leading innovation. We are committed to pioneering triple-impact businesses, where every decision and technological breakthrough is made with a deep respect for people, communities and the planet.

By joining our team, you will be part of an ecosystem where innovation and positive impact are intertwined. We value diversity of thought, collaboration and commitment to excellence. Here, your ability to adapt and grow with us is as important as the projects you lead.
Every day is a new opportunity to inspire, create and lead change toward a promising future.

If you identify with our mission and have the skills and experience we are looking for, we want to meet you.

Submit your CV at jobs@utopyainnovation.com  and share why you are the ideal candidate to lead our impact projects.

Together, let's transform the future! Welcome to Utopya.


Innovation Strategist

Job Announcement: Innovation Strategist

Ready to lead the transformation to a better future with greater impact? At Utopya Innovation for Good, we are looking for Innovation Strategists who are passionate about generating positive social and environmental change. This role is key to the Observatory and Strategic Research functions of Utopya and its clients' challenges. If you are characterized by your capacity for analysis and synthesis, analyzing the world you live in and projecting possible futures, your passion for innovation and your ability to navigate complex environments, we are looking for you.
About Us: At Utopya Innovation for Good, we merge innovation with different disciplines (technology, engineering, humanities...) to drive projects that promote a positive impact on society and the environment. Our approach focuses on the triple impact: Profit, People, Planet, with the goal of building a better and more sustainable future, as well as leading a paradigm shift on what a company should mean in the future.

Your Role:

  • As Innovation Strategist, your main function will be to analyze contexts and information, trends, technologies and competitive environments, and obtain impactful conclusions for Utopya and/or its clients and partners.
  • You will carry out search, selection and prioritization processes based on impact criteria.
  • You will guide and facilitate individuals and teams through knowledge acquisition, interpretation and decision making.
  • You will be involved in creative processes to bring acquired knowledge to bear on decision making and/or the creation of new innovations.
  • You will foster a collaborative and high-performance work environment, actively participating in strategy development and key decision making for Utopya's growth.
  • You will join a highly dynamic team, driven by a Purpose and Values that are at the core of everything we do.

We are looking for:

  • Professionals with a minimum of 3 years of experience as an analyst and/or strategist, preferably in areas of impact, foundations or philanthropies, or government.
  • Extensive knowledge of strategic foresight processes.
  • Experience in accessing standard and alternative sources of information.
  • Excellent synthesis and prioritization skills
  • Knowledge and experience in incorporating Artificial Intelligence into strategic foresight processes is a plus.
  • Good communication skills, empathy and ability to work in multi-disciplinary environments and in very diverse teams
  • Fluency in English and Spanish is a must; French is a plus.

We offer you:

  • The opportunity to join an early stage very special company, working hand in hand with the founding partners, and be part of an exciting journey towards creating new triple impact business models.
  • A role where your leadership and team building skills will have a direct impact on the success of our companies, acting as an intra-entrepreneur within Utopya.
  • Support in your professional development towards senior leadership roles in a dynamic and collaborative environment, where innovation and creativity are the basis of everything.
  • Joining a new organization aware of its role in society, with a mission to actively contribute to a better world, and driven by strong values and purpose.

What is it like to work with us? At Utopya, our mission is fueled by more than two decades of experience in leading innovation. We are committed to pioneering triple-impact businesses, where every decision and technological breakthrough is made with a deep respect for people, communities and the planet.

By joining our team, you will be part of an ecosystem where innovation and positive impact are intertwined. We value diversity of thought, collaboration and commitment to excellence. Here, your ability to adapt and grow with us is as important as the projects you lead.
Every day is a new opportunity to inspire, create and lead change toward a promising future.

If you identify with our mission and have the skills and experience we are looking for, we want to meet you.

Submit your CV at jobs@utopyainnovation.com  and share why you are the ideal candidate to lead our impact projects.

Together, let's transform the future! Welcome to Utopya.


Impact Innovation Consultant

Job Posting: Impact Innovation Consultant

Ready to lead the transformation to a better future of greater impact? At Utopya Innovation for Good, we are in search of Innovation Consultants passionate about generating positive social and environmental change. This role is key to conceptualizing new solutions to Utopya's and its clients' challenges, facilitating creativity and innovation processes, and generally driving positive change. If you are characterized by your strong empathy, your passion for innovation and your ability to navigate complex environments, we are looking for you.

About Us: At Utopya Innovation for Good, we merge innovation with different disciplines (technology, engineering, humanities...) to drive projects that promote a positive impact on society and the environment. Our approach focuses on the triple impact: Profit, People, Planet, with the goal of building a better and more sustainable future, as well as leading a paradigm shift on what a company should mean in the future.

Your Role:

  • As an Impact Innovation Consultant / Facilitator, your main role will be to contribute to the creation and implementation of new solutions.
  • You will guide teams in the discovery of new opportunities.
  • You will guide and facilitate groups and creativity sessions.
  • Participate in the design of proposals and approaches to achieve desired outcomes
  • Help advance new solutions through the design, testing and validation phases
  • You will foster a collaborative and high-performance work environment, actively participating in strategy development and key decision making for Utopya's growth.
  • You will join a highly dynamic team, driven by a Purpose and Values that are at the core of everything we do.

We are looking for:

  • Professionals with a minimum of 3 years of experience as Innovation consultants and/or facilitators, most preferably in areas of social or environmental impact.
  • Experts in facilitating creativity and innovation processes.
  • Knowledgeable in different innovation methodologies and development of new business models, such as Design Thinking and Lean Startup.
  • Knowledge of the world of philanthropy / foundations will be an asset.
  • Excellent communication skills, empathy, adaptation to very different environments, and ability to work in multidisciplinary environments and in very diverse teams.
  • Fluency in English and Spanish is a must; French is a plus.

We offer you:

  • The opportunity to join a company in its early stages, working hand in hand with the founding partners, and be part of an exciting journey towards the creation of new triple impact business models.
  • A role where your leadership and team building skills will have a direct impact on the success of our companies, acting as an intra-entrepreneur within Utopya.
  • Support in your professional development towards senior leadership roles in a dynamic and collaborative environment, where innovation and creativity are the basis of everything.
  • Joining a new organization aware of its role in society, with a mission to actively contribute to a better world, and driven by strong values and purpose.

What is it like to work with us? At Utopya, our mission is fueled by more than two decades of experience in leading innovation. We are committed to pioneering triple-impact businesses, where every decision and technological breakthrough is made with a deep respect for people, communities and the planet.

By joining our team, you will be part of an ecosystem where innovation and positive impact are intertwined. We value diversity of thought, collaboration and commitment to excellence. Here, your ability to adapt and grow with us is as important as the projects you lead.
Every day is a new opportunity to inspire, create and lead change toward a promising future.

If you identify with our mission and have the skills and experience we are looking for, we want to meet you.

Submit your CV at jobs@utopyainnovation.com and share why you are the ideal candidate to lead our impact projects.

Together, let's transform the future! Welcome to Utopya.


AI for Humanity

In an era marked by rapid technological advancement, artificial intelligence (AI) stands at the forefront of transformative potential. At Utopya, we recognize the immense power of these exponential technologies to revolutionize various sectors. However, true innovation lies not just in harnessing this power but in aligning it with core human values and ethics.

AI, when guided by human creativity, ethical, social, diverse, and inclusive principles, can accelerate impact innovation, emphasizing the essential role of critical thinking and humanistic knowledge. AI's capabilities extend beyond computational efficiency, offering unprecedented pattern recognition and predictive analysis. Its transformative impact is evident across various sectors, from healthcare's advanced diagnostics to environmental science's precise climate change predictions. AI acts as a catalyst for problem-solving and innovation, demonstrating its potential as a technological tool for positive change.

With AI's advancement come significant ethical challenges, including privacy concerns, algorithmic biases, and job displacement fears. At Utopya, we aim to champion the development of AI systems that reflect our world's diversity and inclusivity. Ethical AI is not just a goal but a necessity for creating technologies that equitably benefit society.

At Utopya, we are firmly committed to using artificial intelligence consciously to tackle global challenges. We initiate each project by identifying a specific, pressing need, employing AI as a pivotal catalyst for effective resolution. This approach ensures that the technology is not only advanced but is applied in a way that genuinely enhances meaningful solutions, rooted in our humanistic values. By doing so, we ensure that every endeavor undertaken at Utopya is not just a showcase of technological prowess but a testament to our commitment to creating impactful, value-driven change.

AI's potential to drive social and environmental good is vast. From predicting and mitigating natural disasters to optimizing crop yields for sustainable agriculture, AI is an invaluable ally in our quest for a better world. This potential is explored in projects like our PROMETEO initiative, which enhances early fire detection and response systems with AI, exemplifying our commitment to ethical principles and community involvement.

In the realm of education and social inclusion, AI's transformative power is embodied in Mytra. This platform offers personalized learning experiences, representing a paradigm shift in educational accessibility and inclusivity. Mytra, powered by AI, bridges learning gaps and opens doors for those at the fringes of traditional education systems, aligning with Utopya's vision of inclusivity.

Similarly, the Utopya Impact Observatory showcases how AI could enhance our understanding of complex global trends and challenges. Through advanced data analysis and predictive modeling, the UIO could drive strategic decisions, ensuring that our initiatives are impactful and timely. It exemplifies how AI can be harnessed to anticipate and shape the future, whether identifying sustainable development areas or recognizing emerging social needs.

In this technological era, human skills like creativity, empathy, and critical thinking become invaluable. These traits ensure that technology serves humanity, not the other way around. At Utopya, we emphasize a humanistic approach to technology, valuing ethical considerations, empathetic design, and driving it to create a positive impact. It's about fostering a symbiotic relationship between human ingenuity and technological advancement.

Adapting to an AI-driven future requires fostering adaptability and continuous learning. Developing policies and frameworks for ethical AI usage is crucial. At Utopya, we encourage an ecosystem of collaboration among technologists, ethicists, policymakers, and the public to ensure AI serves as a force for good.

Embracing AI's potential while anchored in human values is essential for creating a sustainable, equitable, and prosperous future. Through collaboration and commitment to ethical technology, we can harness AI to amplify our capabilities and drive positive change.

Join us at Utopya in shaping a world where technology and humanity coexist in harmony.


The War on Talent in the Digital Economy

It is on! CEOs around the world are saying that the availability of skills are the biggest threat to their business. In a recent report by PwC, the accountants politely convey that 77% of the CEOs indicated that the skills shortage in the market is a large concern. Of course, the usual suspects like innovation and digital transformation were up there too, but the war on talent is a key agenda item. We would argue that fixing the talent shortage is an imperative as it is creating an existential threat that stifles innovation and progress for companies.

Organisations are adopting activities to combat these challenges. From starting bonus to, flexible work package and increasing salaries. However, they may not cut the mustard. They can be categorised as part of inflationary pressures that are created in the short term and driving the price of labour up. Tackling the talent shortage requires a different pace of music. It requires a more strategic and long-term approach. Shortages of talent in the market have been around for a while and are here to stay until at least the end of the current decade. In 2017, the McKinsey Global institute estimated that as many as 375 million people (14 percent of the global workforce) would have to switch occupations or acquire new skills by 2030 because of automation and artificial intelligence. Without a doubt a big number. ManPowerGroup shared a study outlining that 69% of employers are having issues filling jobs. Technology related roles continue to be in high demand. A similar result was echoed by McKinsey.

Complex workforce decisions require deep insights on the situation allowing organisations to respond to new latent realities. This goes from identifying skill needs to acquiring diverse talent. The one who does this best will secure a competitive advantage. There are some critical questions organisations should ask themselves to attain this competitive advantage:

  1. What does my current workforce population look like?
  2. What is the next wave of emerging and new skills?
  3. How can we remain agile as skills constantly evolve?
  4. What are the exact needs?
  5. How is my employer brand perceived?

This is just a grasp of questions organisations need to find an answer to. As companies are experiencing a talent shortage it is interesting to have a closer look at what strategic imperative they should be adopting.

What are companies doing about it?

There are several talent management practices that can help steer organisations through new ways of working and a post pandemic era. It is building on preexisting trends in five areas of talent management that are part of the CHRO playbook and include: finding and hiring the right people, learning and growing, managing and rewarding performance, tailoring the employee experience, and optimizing workforce planning and strategy. CHROs should take action on those five levers and craft a strong and durable talent strategy for the postpandemic world.

A key element for companies is to ask themselves what capabilities I should be investing in. As such, a skill or competency-based approach to workforce planning is an important first step. It allows a company to put themselves in a position to win by analysing workforce data and define a possible skills gap. Spanish based company The Wise Seeker provides such AI powered platform to help companies identify skills gaps and strengths and weaknesses of an organisations’ workforce.

Although this would be an important first step, we would like to think that we have all the tools and innovations available to unleash human potential. We have the means to reskill and upskill individuals in unprecedented numbers. But we still see missed opportunity in labour markets to bring people that miss out on playing a role in the digital economy into a workforce where there is a shortage of talent.

Missing link: a fundamentally different view on talent development

Rome wasn’t built in a day, and neither is a companies’ talent pool. A long-term strategy to talent development must therefore be adopted and encapsulate a sustainable and social approach incorporating doing good for people and planet. Sustainability impacts all aspects of conducting business and we believe it is a key driver for transformation. Combating this issue requires organisations to shift from competing on talent to creating talent. Although it is expected that technology-driven job creation will still outpace job destruction through the rise of artificial intelligence for at least another five years, we must balance out the creating talent proposition with intelligent foresight towards sustainable job creation. This means, the focus should be on jobs that are going to be around for a while and will not disappear when automation of process takes over from humans whilst striking a balance with widening the pool of talent. This can be done in two ways; re-skilling of existing employees and re-skilling people that are not part of the workforce. Both need to be informed by future capabilities that are required to deliver value to a particular market. However, the shortage of skills requires organisations to broaden the pool of talent in absolute numbers. Perhaps the analogy of a cycling team is a good one where the domestiques do the simple, mundane tasks like carrying the water bottles from the back of the peloton to the front where their leaders need to make the difference. We need to have more domestiques at the bottom of the talent pyramid to ensure the work gets done in companies. Domestiques also rise through the ranks overtime, but this takes time, a lot of training and dedication. New leadership comes with experience. Such an approach creates new opportunity for people that are not in the digital economy and may be left behind. And there are plenty of those around. So here is a crazy idea – stop competing for talent and let’s create talent.

Making a shift to creating talent

Shifting to a creating talent proposition sounds simple but requires a lot of heavy lifting. At Utopya we believe that supporting talent that is not taking part in this digital economy requires a tremendous level of collaboration between public and private institutions. It is about ensuring nations adopt an equitable approach towards capability building and enhancing access to such services meeting the lowest common denominator. It can only work when scale is achieved as the goal is not only to fulfil the shortage of talent, or create a distinctive digital capability at a national level, but moreover provide hope to those in need. Establishing such coalitions is critical as all parties have an interest in solving this problem but they are not able to do this by themselves. At a meta level it allows governments to build a future proof capability at a national level competing successfully for talent in years to come. Governments need to adopt public-private partnerships and take a more venturing approach to solving these big issues. Failure is ok if we are transparent about it, learn and do it better next time around.

We believe there are 5 key outcomes to be gained:

  1. Hope and a resilient nation
  2. Reducing unemployment
  3. Increase total number of taxpayers
  4. Shortening the shortage for companies
  5. Building a distinctive digital capability for the long term

There is an opportunity for governments to take a lead and orchestrating role. There is an opportunity to develop economically by giving those in need of work, or those that are left behind an opportunity to reskill and get a job in an industry that is advancing throughout the next few decades. It is ill considered when we hear there is a war on talent going on whilst we know it is not because a lack of people. Let’s give them and their families hope and a chance to flourish.


From Utopya to the world

Are we living in a dystopia?

The times in which we live have become dramatic and turbulent, unthinkable only a couple of years ago. Blinded and numbed by the comfort bubble of the Western world, we have forgotten that such situations are not new in our history. And that anything could happen, at any time. Who would have thought, just a couple of years ago, that a global pandemic would bring the whole world to a grinding halt had such an unsettling impact on millions of people?

Who could have imagined a general supply crisis in the Western world? What economic guru could have predicted runaway inflation, accompanied by an economic crisis that we thought was a thing of the past? How many experts could have warned us of an invasive and cruel war in the heart of Europe causing the biggest intra-European migration crisis we have seen since the Second World War? Who would have thought that the world order would be so vulnerable, and we would live in a state of uncertainty awaiting what a new world will look like?

Additionally, there are social and environmental problems, which are now magnified by the current situation. Challenges such as the deterioration of ecosystems, the growing inequality between the haves and have-nots, migratory crises, leaving behind entire populations who are missing out on the possibilities of sustainable development, the lack of hope due to not having a future, and many more so.

Faced with such an unpromising situation, there are two possible positions: we can sit back, complain that the world is in a continuous state of deterioration and let others take the initiative, or we can ask ourselves, "Can't we do more? Why settle for being a mere spectator?” I include myself in the second group and I am convinced that there are many of us who think like this...

 

Innovation has to serve a purpose and that purpose can’t just be anything.

I have been working in innovation for more than 20 years. During this time, I have learned, practised, taught and applied the most cutting-edge and proven methodologies to create novelty aimed to awaken the creative being that lives in each and every one of us. I have worked together with my teams in a systematic and sustained way with the aim of discovering people's hidden motivations that explain their behaviour and, as a result, to be able to create the best products, services, and experiences to ensure the success of the companies and institutions that we worked for.

During all this time, we have also had the healthy habit of using this knowledge altruistically. At least once a year we have wanted to use all this knowledge in the service of a noble cause. Reflecting back on this, perhaps we did this to feel truly useful and to give more meaning to what we do. Therefore, I firmly believe that all this experience, methodologies, approaches, tools (the whole body of knowledge developed in the corporate world) can and should be used to improve the world. Because innovation must serve a purpose. And that purpose cannot be just anything.

 

Generating social and environmental value is highly compatible with creating economic value.

The main obstacle that I have experienced to the success of these initiatives, for them to be sustainable over time, is precisely the belief that these initiatives must be non-profit. Furthermore, if an initiative does not generate economic value, it is extremely difficult to obtain the prolonged dedication of the needed resources (human and material), and therefore impossible to maintain the initiative itself over time. I have been confronted too many times with "unsustainable sustainability", at least in the corporate world.

In the end, all this leads companies to spend money on Corporate Social Responsibility or Sustainability programs. In many cases, this is nothing more than a bundle of marketing activities to manipulate consumer perception. This phenomenon is better known as "Greenwashing". In a few cases, they are concrete incremental improvements, but very limited in time and intensity to really change things. As it is not part of their core business activity or mission statement, it is understandable that companies divulge and adopt such practices.

On the other hand, foundations and philanthropic entities in general often do extraordinary work. But in my opinion, the lack of economic return makes them highly dependable on external funds provided by their parent company or public institutions. As these organisation can change priorities very quickly, it makes some initiatives unsustainable over time. Such a dependency also means that resources are not always devoted to the challenges that really need them most. Not to mention political causes and other interests, which force efforts and resources to be squandered on projects that are not really the most essential, the ones most in need, the ones that provide solutions and generate the greatest positive impact.

In addition, the challenges of today are vast, complex, intertwined, and involve many stakeholders with sometimes conflicting interests and very diluted responsibility. This requires a different approach.

What is needed is a for-profit organization, that incapsulates sustainability and places  solving great social and environmental challenges at the core of its mission. Using the mindsets, approaches, methods, and processes that we know work to solve problems and create successful new solutions, striking a balance between social impact and economic return.

Faced with the apparent dichotomy of choosing between making money and doing good, I choose both. I choose to create abundance in the broadest sense of the word. I choose to demonstrate that it is possible to generate social and environmental value, and at the same time generate economic value. 

I choose to demonstrate that it is possible to generate social and environmental value, and at the same time generate economic value. 

These are the reasons that led me to leave my professional career in large multinationals to dedicate myself body and soul to this initiative. Some people may think that all this is utopian. That solving these challenges, and generating economic wealth, is nothing more than a dream. However, I firmly believe that we can generate changes in our reality through the pursuit of our dreams or our visions.

If you can dream it, you can do it, as Walt Disney used to say. However, being able to do something does not necessarily lead to an actual impactful result. It requires us to take it a step further, which can be small or huge, depending on whether it is taken or not: after dreaming it, it must be done.

 

Welcome to our Utopya

Believing in utopias away from our reality of dystopias is to honour our own history. Otherwise, we would still be deftly hanging on to trees, hoping that another volcano does not erupt and make our lineage disappear. We need to be aware that everything we enjoy today is thanks to people who had the imagination to dream it, and the courage to make it happen. But they did not do it alone. And neither can we do it without help.

If you are also a dreamer and you want to take action creating a better world, a world that is more humane, more conscious, more respectful of our environment, that creates more opportunities for everyone I welcome you to Utopya. 

If you want to be part of a community where everyone can be who they really are without having to pretend, where others are appreciated and helped, where perseverance, responsibility, simplicity, integrity, positive action, freedom are honoured... and enjoy the journey giving meaning to our lives, join Utopya's growing network.

You don't even have to change jobs to be a Utopyan. We are an inclusive network where everyone and every organization can ask to join and contribute their bit to solve our big social and environmental problems, and create wealth in harmony.

If you feel the call,
Welcome to Utopya, Innovation for good.

Borja Baturone

Utopya founder & CEO